THE
GROW
HOUSE
Strategic Cannabis Marketing
THE
GROW
HOUSE.
Strategic Cannabis Marketing
Let's Cultivate Your Profit
So you can focus on growing your company
The Grow House is a Twin Cities based cannabis-dedicated marketing agency focused on supporting Minnesota's emerging market. When you hire The Grow House, you're able to confidently hand-off marketing oversight to someone who's experienced and committed to making sure your budget is spent in the most ROI-efficient way possible. Our #1 aim is to help quality and trustworthy cannabis companies like yours establish a strong foothold in this exciting and burgeoning industry.
What the grow house does for you
What We Are
We're part of your leadership team as your strategic marketing partner – think of The Grow House as your fractional CMO and marketing director rolled into one.
Your account rep is your marketing expert who helps you figure out what marketing initiatives will actually move the needle for your cannabis business, and then guide the execution to make it happen.
Our core focus is strategy development and marketing oversight.
That means we help you:
Define clear marketing objectives aligned with your business goals
Develop targeted strategies that make sense for your brand and budget
Bring in vetted execution partners from our professional network at no additional cost
Manage and optimize your marketing initiatives for maximum ROI
What We're Not
We're not just another marketing agency slapping "cannabis" in front of our services. You won't find us pitching you one-size-fits-all packages for SEO, social media, or email campaigns. While these tactics might be part of your strategy, we start with the bigger picture. We're not a "one-stop-shop" pretending to be able to do everything.
Why This Matters
You're already pulled in countless directions. You need a partner who can own the marketing headspace for your brand – someone who understands both cannabis and marketing at a deep level. That's where we come in.
We serve as your dedicated marketing brain trust, helping you avoid costly mistakes and scattered efforts. Whether you're looking for help building an in-house team to execute marketing, or looking to completely offload marketing to an agency, we're the strategists that make your marketing investment drive real business results.
And we do this at a price that leaves plenty of budget to build successful marketing systems.
Currently serving Minnesota-based cannabis companies exclusively, we're committed to supporting a successful industry rollout in our home state.
A peak into our common strategies
site & Ecom Dev
Designs that reflects your brand
Messaging that makes sales
Easy to navigate & tells your story
Impress your customers
seo
Rank high for searches
Get more organic traffic to your site
Generate consistent steady sales
Set up for long term success
More sales through owned data
Keep customers coming back
Build customer loyalty
Be immune to social media bans
Advertising
Compliant advertising
Scalable results on demand
Reach new customers
Keep your brand top of mind
"I don't need marketing, product is flying off the shelves."
...until your competition puts the smallest budget into marketing.
Here's Why You Need A Marketing Budget...
Your website Matters
Better looking websites make more sales
In the competitive cannabis industry, your website is often the first impression potential customers have of your brand. Our tailored website design service ensures that your digital storefront not only catches the eye but also converts visitors into loyal customers.
Designs that reflect your brand: We create visually stunning websites that capture the essence of your unique cannabis brand, helping you stand out in a crowded market.
Messaging that makes sales: Our expertly crafted content speaks directly to your target audience, addressing their needs and motivating them to take action.
Easy to navigate & tells your story: We design intuitive user experiences that guide visitors through your offerings while weaving in your brand's narrative, building trust and credibility.
Impress your customers: A professional, modern website elevates your brand image, reassuring customers and partners alike that you're a serious player in the cannabis industry.
For dispensaries, a well-designed website can be the difference between a one-time visitor and a repeat customer. It's not just about looking good—it's about creating a digital experience that drives foot traffic to your physical location and boosts online sales.
You need to Establish your foothold
Set yourself up for long-term growth
In an industry where traditional advertising channels are often restricted, SEO is your secret weapon for sustainable growth. Our cannabis-focused SEO strategies help you climb to the top of search results, ensuring that customers find you when they're ready to buy.
Rank high for searches: We optimize your site to appear at the top of search results for keywords that matter to your business, from strain names to local "dispensary near me" searches.
Get more organic traffic to your site: By increasing your visibility in search engines, we drive a steady stream of potential customers to your website—people actively looking for what you offer.
Generate consistent steady sales: Higher rankings mean more visibility, more clicks, and ultimately, more sales. SEO provides a consistent flow of qualified leads to your business.
Set up for long term success: Unlike paid advertising, the benefits of SEO compound over time. We build a strong foundation that continues to pay dividends long after the initial work is done.
For cannabis operators, especially dispensaries, strong SEO is crucial. It helps you overcome advertising restrictions, builds credibility, and ensures that you're visible to both locals and tourists searching for cannabis products in your area.
You need to Build a relationship
Keep customers coming back
In an industry where social media platforms and advertising networks often restrict cannabis content, email can never be taken away, becoming an invaluable tool for direct communication with your customers.
More sales through owned data: Build a database of customers you can reach directly, without relying on third-party platforms. This owned audience is a goldmine for repeat sales and sustained growth.
Keep customers coming back: Use targeted campaigns to announce new products, promote specials, or share valuable content, giving customers reasons to return to your dispensary or online store.
Build customer loyalty: Regular, personalized communication helps forge stronger connections with your audience. Share your brand story, educate about products, and provide exclusive offers to turn casual buyers into brand advocates.
Be immune to social media bans: While social media platforms may shut down cannabis-related accounts without warning, your email and SMS lists are yours to keep. This gives you a reliable, direct line to your customers, immune to platform whims.
For cannabis dispensaries and brands, email marketing offers a way to build lasting relationships with customers in a highly regulated industry. These channels allow you to stay top-of-mind, educate your audience, and drive sales without running afoul of advertising restrictions.
Millions In Local Client Results
Sales-driving marketing from ecommerce, with the aim to soon include MN cannabis!
Click to see details, how fun!
Let's Cultivate Your Profit
So you can focus on growing your company
The Grow House is a Twin Cities based cannabis-dedicated marketing agency focused on supporting Minnesota's emerging market. When you hire The Grow House, you're able to confidently hand-off marketing oversight to someone who's experienced and committed to making sure your budget is spent in the most ROI-efficient way possible. Our #1 aim is to help quality and trustworthy cannabis companies like yours establish a strong foothold in this exciting and burgeoning industry.
What the grow house does for you
What We Are
We're part of your leadership team as your strategic marketing partner – think of The Grow House as your fractional CMO and marketing director rolled into one.
Your account rep is your marketing expert who helps you figure out what marketing initiatives will actually move the needle for your cannabis business, and then guide the execution to make it happen.
Our core focus is strategy development and marketing oversight.
That means we help you:
Define clear marketing objectives aligned with your business goals
Develop targeted strategies that make sense for your brand and budget
Bring in vetted execution partners from our professional network at no additional cost
Manage and optimize your marketing initiatives for maximum ROI
What We're Not
We're not just another marketing agency slapping "cannabis" in front of our services. You won't find us pitching you one-size-fits-all packages for SEO, social media, or email campaigns. While these tactics might be part of your strategy, we start with the bigger picture. We're not a "one-stop-shop" pretending to be able to do everything.
Why This Matters
You're already pulled in countless directions. You need a partner who can own the marketing headspace for your brand – someone who understands both cannabis and marketing at a deep level. That's where we come in.
We serve as your dedicated marketing brain trust, helping you avoid costly mistakes and scattered efforts. Whether you're looking for help building an in-house team to execute marketing, or looking to completely offload marketing to an agency, we're the strategists that make your marketing investment drive real business results.
And we do this at a price that leaves plenty of budget to build successful marketing systems.
Currently serving Minnesota-based cannabis companies exclusively, we're committed to supporting a successful industry rollout in our home state.
A peak into our common strategies
site & Ecom Dev
Designs that reflects your brand
Messaging that makes sales
Easy to navigate & tells your story
Impress your customers
seo
Rank high for searches
Get more organic traffic to your site
Generate consistent steady sales
Set up for long term success
More sales through owned data
Keep customers coming back
Build customer loyalty
Be immune to social media bans
Advertising
Compliant advertising
Scalable results on demand
Reach new customers
Keep your brand top of mind
"I don't need marketing, product is flying off the shelves."
...until your competition puts the smallest budget into marketing.
Here's Why You Need A Marketing Budget...
Your website Matters
Better looking websites make more sales
In the competitive cannabis industry, your website is often the first impression potential customers have of your brand. Our tailored website design service ensures that your digital storefront not only catches the eye but also converts visitors into loyal customers.
Designs that reflect your brand: We create visually stunning websites that capture the essence of your unique cannabis brand, helping you stand out in a crowded market.
Messaging that makes sales: Our expertly crafted content speaks directly to your target audience, addressing their needs and motivating them to take action.
Easy to navigate & tells your story: We design intuitive user experiences that guide visitors through your offerings while weaving in your brand's narrative, building trust and credibility.
Impress your customers: A professional, modern website elevates your brand image, reassuring customers and partners alike that you're a serious player in the cannabis industry.
For dispensaries, a well-designed website can be the difference between a one-time visitor and a repeat customer. It's not just about looking good—it's about creating a digital experience that drives foot traffic to your physical location and boosts online sales.
You need to Establish your foothold
Set yourself up for long-term growth
In an industry where traditional advertising channels are often restricted, SEO is your secret weapon for sustainable growth. Our cannabis-focused SEO strategies help you climb to the top of search results, ensuring that customers find you when they're ready to buy.
Rank high for searches: We optimize your site to appear at the top of search results for keywords that matter to your business, from strain names to local "dispensary near me" searches.
Get more organic traffic to your site: By increasing your visibility in search engines, we drive a steady stream of potential customers to your website—people actively looking for what you offer.
Generate consistent steady sales: Higher rankings mean more visibility, more clicks, and ultimately, more sales. SEO provides a consistent flow of qualified leads to your business.
Set up for long term success: Unlike paid advertising, the benefits of SEO compound over time. We build a strong foundation that continues to pay dividends long after the initial work is done.
For cannabis operators, especially dispensaries, strong SEO is crucial. It helps you overcome advertising restrictions, builds credibility, and ensures that you're visible to both locals and tourists searching for cannabis products in your area.
You need to Build a relationship
Keep customers coming back
In an industry where social media platforms and advertising networks often restrict cannabis content, email can never be taken away, becoming an invaluable tool for direct communication with your customers.
More sales through owned data: Build a database of customers you can reach directly, without relying on third-party platforms. This owned audience is a goldmine for repeat sales and sustained growth.
Keep customers coming back: Use targeted campaigns to announce new products, promote specials, or share valuable content, giving customers reasons to return to your dispensary or online store.
Build customer loyalty: Regular, personalized communication helps forge stronger connections with your audience. Share your brand story, educate about products, and provide exclusive offers to turn casual buyers into brand advocates.
Be immune to social media bans: While social media platforms may shut down cannabis-related accounts without warning, your email and SMS lists are yours to keep. This gives you a reliable, direct line to your customers, immune to platform whims.
For cannabis dispensaries and brands, email marketing offers a way to build lasting relationships with customers in a highly regulated industry. These channels allow you to stay top-of-mind, educate your audience, and drive sales without running afoul of advertising restrictions.
Millions In Local Client Results
Sales-driving marketing from ecommerce, with the aim to soon include MN cannabis!
Click to see stats better, best viewed on desktop
About The Grow House
The Grow House sprouted as a mission to help cannapreneurs through community and education and has grown into a marketing agency to serve the industry.
The Grow House began it's journey in cannabis providing free cannabusiness webinars and affordable workshops, and still support those efforts. Because community and collaboration (i.e. "your network is your net worth") is often the deciding success factor in any entrepreneurs journey, you're invited to join our thriving free network.
11,000+ members strong and counting!
Learn about regular cannabusiness trainings, workshops, and networking meetups at premier locations in the Twin Cities.
In-person & online networking opportunities with other cannapreneurs and experts. Get fast advice and guidance in our private forum.
Stay at the forefront of industry changes and best practices to set yourself up for success.
Click here to learn more about The Grow House.
Some Of Our Community Education Partners
Doing Your Own Marketing? Great! Read this...
The Minnesota Office of Cannabis Management has laid out draft rules for the advertising and sale of cannabis and hemp products. As the state navigates the evolving landscape of cannabis legislation, it maintains a focus on creating a well-regulated industry, prioritizing safety and compliance.
The Office Of Cannabis Management oversees the marketing, advertising, and sales guidelines for dispensaries and businesses, concentrating on key areas:
Ensuring advertisements are aimed at a legally permissible audience. Conveying clear warnings regarding cannabis and hemp product usage. Managing the style and approach of advertising to uphold public health and legal standards
Are you looking to learn more? We recommend the Minnesota Statutes: Chapter 342 - Regulation of Adult-use Cannabis.
If you'd like help understanding how you can market your cannabis company in Minnesota please reach out!
What you should know if you're going to do your own marketing...
Audience & Media Restrictions:
The regulations aim to protect younger audiences by controlling the channels through which cannabis advertising is disseminated.
Advertisements must not be published in media where 30% or more of the audience is under 21 years of age.
Certain types of media are completely off-limits for cannabis advertising to prevent underage exposure.
Advertisements must be crafted to avoid targeting or appealing to those under the legal consumption age.
Warning Requirements:
Advertisements for cannabis products in Minnesota must adhere to stringent regulations to ensure they are not misleading and do not target underage individuals.
All advertising must be honest and accurate, avoiding any statements that could deceive consumers.
Advertisements must not make unfounded claims regarding the health benefits of cannabis products.
Marketing efforts should not encourage excessive consumption of cannabis.
No advertising should depict individuals under 21 or be designed in a way that appeals to this demographic.
All advertisements must include health risk warnings as specified by regulatory authorities.
Packaging and Labeling Requirements:
Packaging and labeling of cannabis products must meet specific standards to ensure consumer safety and informed purchasing decisions.
All products must be in child-resistant, tamper-evident, and opaque packaging.Products must include critical information such as the source, weight, and potency.
Labels must provide warnings and safety information as dictated by regulatory guidelines.Labels should list all ingredients, including the cannabinoid profile, to inform consumers.
Packaging must not be designed in a way that would be attractive to individuals under 21 years of age.
Advertising Limitations:
The regulations set specific limitations on outdoor advertising to minimize public exposure and ensure appropriate use of marketing spaces.
Outdoor advertising for cannabis products is generally prohibited, with limited exceptions.
Cannabis businesses may display up to two fixed signs on their premises, subject to restrictions.
Advertising for non-edible hemp products and services is permitted under certain conditions.
Marketing Your Own Minnesota Cannabis Company?
Minnesota has laid out detailed regulations for the advertising and sale of cannabis and hemp products. As the state navigates the evolving landscape of cannabis legislation, it maintains a focus on creating a well-regulated industry, prioritizing safety and compliance.
The Minnesota Cannabis Control Commission oversees rigorous marketing, advertising, and sales guidelines for dispensaries and businesses, concentrating on key areas:
Ensuring advertisements are aimed at a legally permissible audienceConveying clear warnings regarding cannabis and hemp product usageManaging the style and approach of advertising to uphold public health and legal standards
Are you looking to learn more? We recommend the Minnesota Statutes: Chapter 342 - Regulation of Adult-use Cannabis.
If you'd like help understanding how you can market your cannabis company in Minnesota please reach out!
What You Should Know If You're Going To Do Your Own Marketing
Audience & Media Restrictions:
The regulations aim to protect younger audiences by controlling the channels through which cannabis advertising is disseminated.
Advertisements must not be published in media where 30% or more of the audience is under 21 years of age.
Certain types of media are completely off-limits for cannabis advertising to prevent underage exposure.
Advertisements must be crafted to avoid targeting or appealing to those under the legal consumption age.
Warning Requirements:
Advertisements for cannabis products in Minnesota must adhere to stringent regulations to ensure they are not misleading and do not target underage individuals.
All advertising must be honest and accurate, avoiding any statements that could deceive consumers.
Advertisements must not make unfounded claims regarding the health benefits of cannabis products.
Marketing efforts should not encourage excessive consumption of cannabis.
No advertising should depict individuals under 21 or be designed in a way that appeals to this demographic.
All advertisements must include health risk warnings as specified by regulatory authorities.
Packaging and Labeling Requirements:
Packaging and labeling of cannabis products must meet specific standards to ensure consumer safety and informed purchasing decisions.
All products must be in child-resistant, tamper-evident, and opaque packaging.Products must include critical information such as the source, weight, and potency.
Labels must provide warnings and safety information as dictated by regulatory guidelines.Labels should list all ingredients, including the cannabinoid profile, to inform consumers.
Packaging must not be designed in a way that would be attractive to individuals under 21 years of age.
Advertising Limitations:
The regulations set specific limitations on outdoor advertising to minimize public exposure and ensure appropriate use of marketing spaces.
Outdoor advertising for cannabis products is generally prohibited, with limited exceptions.
Cannabis businesses may display up to two fixed signs on their premises, subject to restrictions.
Advertising for non-edible hemp products and services is permitted under certain conditions.
